In recruiting, an introductory email is usually the first point of communication between a recruiter and a candidate. It is imperative that the email be concise, yet descriptive enough to intrigue the candidate and prompt engagement about the opportunity. Below are 4 quick tips applicable to most recruiting efforts that begin with an email message.
- Think subjectively
It is important that you captivate interest from the get-go. In this day and age, people like things to be quick and to-the-point. To quickly attract your audience with a clever subject line. For example, instead of saying “Great Sales Opportunity with Growing Company,” one could say “Newly Created Sales Opportunity –Uncapped Commission- Fortune 500 Company!” Even the most subtle changes in language can make a real difference.
- Engage your target
Everyone likes to be recognized for their accomplishments. If you notice something that makes them a standout on their resume or LinkedIn profile, say so! For example, if they were involved with a specific project in their last role that allowed them to show leadership, tell them how important it is to exhibit such qualities and how this would apply to the opportunity of interest. Here’s a quick example: Congrats on your recent President’s Award trip to Hawaii!
- Pencil yourself in
Listing specific times and days will leave things less vague and will mentally put you into their schedule. Also, mention the anticipated length of the conversation. Not looking? Ask if they would be interestedin referring someone just like them! You would welcome their help in passing along the information! You can get yourself ‘penciled in’ by saying something like, “I am available Wednesday or Thursday between 11am and 4pm EST and can be reached at 555-5555.”
- Ask for their help
Prompt a response by asking for their help. People genuinely want to help others. Even if the prospect isn’t currently looking, you still want to open the door to a conversation. For example, one could say, “I am looking for someone with exactly your background, and I’d love your help!”
Here is a great example of putting that all together –
Subject: Unlimited Upside! New Sales Role with a Fortune 100 Company!
I wanted to reach out to you with regard to your background. I am recruiting for an opportunity for a Business Development Manager in the Philadelphia region. I can see from your experience at XYZ company that your background is exactly what I’m looking for and I’d love your help! Maybe you know someone with a similar background?
I can be best reached at (555) 555-5555, and am available Wednesday or Thursday between 11am and 4pm EST. If those times don’t work, tell me what will and I’ll make it happen.
PS. Congrats on your recent President’s Award trip to Hawaii! I hope it was amazing. I visited once and didn’t want to come home!
Your Name | Your Title
T: (555) 555-5555 | E: YourEmail@Address.com
XYZ Company | http://www.xyzcompany.com
123 North Rd. Suite 100 | Philadelphia, PA 12345